Hollywood And The Trailer Conundrum

The final trailer for Jurassic World: Fallen Kingdom dropped yesterday, and I’m still angry about how much of the story it gave away.

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It’s not a new phenomena for feature film trailers to give away too much of the story, and in essence spoil their own plot threads. But yesterday the third and final trailer for Fallen Kingdom proved to be perhaps the most egregious example of a film studio giving away far too much since The Amazing Spider-Man 2 actually showed the final shot of the movie in a trailer.

There’s an obvious argument for why studios do this, at the end of the day they’re a business and their job and the role of the marketing department is to get people into the cinema. But that shouldn’t come at the cost of the cinematic experience you take part in once you’re there.

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UK Investment Into Film Industry Breaks Records

Investment into the UK hub of film and TV production has accelerated to £1.9 billion in 2017.

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Following the production of films such as Solo: A Star Wars StoryJurassic World: Fallen KingdomDumboFantastic Beasts: The Crimes of GrindelwaldTomb Raider and Ready Player One the UK inward investment on feature films has risen 12% from the previous year.

The latest figures were released by the British Film Institute on Wednesday and also show a rise in cinema admissions, reaching 171 million (A 3.7% increase on 2016).

Offering comment on the figures Digital and Creative Industries Minister Margot James said:

“From Star Wars to The Crown, the UK is a creative powerhouse for developing many award-winning films and shows enjoyed by millions globally. We have world-class studios, a talented workforce and highly competitive tax reliefs, and these fantastic stats show investment in our screen industries is booming.”

Amanda Nevill CBE, CEO of the BFI, comments:

“Once again, film and high-end TV surpass expectation, and records are broken, with a staggering almost £3bn spent on film and high-end TV production in the UK. Film and TV is a consistently growing industry, and doing so at speed – collectively up 11% from last year – outstripping most other sectors. Productions such as Star Wars: The Last Jedi, Paddington 2 and Game of Thrones deliver new employment opportunities for everyone, with every conceivable skill required, from special effects designers to costumiers, accountants and drivers. What’s more it creates the most potent export to showcase the UK and our innate creativity and is a powerful and timely reminder of the UK as a major global player.”

The figures depict a very positive trend for the UK’s film and TV industry, and one that is likely to continue throughout the coming years as the Government looks to solidify the sector which is proving both profitable and world-leading.