Hollywood And The Trailer Conundrum

The final trailer for Jurassic World: Fallen Kingdom dropped yesterday, and I’m still angry about how much of the story it gave away.

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It’s not a new phenomena for feature film trailers to give away too much of the story, and in essence spoil their own plot threads. But yesterday the third and final trailer for Fallen Kingdom proved to be perhaps the most egregious example of a film studio giving away far too much since The Amazing Spider-Man 2 actually showed the final shot of the movie in a trailer.

There’s an obvious argument for why studios do this, at the end of the day they’re a business and their job and the role of the marketing department is to get people into the cinema. But that shouldn’t come at the cost of the cinematic experience you take part in once you’re there.

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